Bike Arte Festival: Engaging With Low-Income Communities to Promote Biking

Description

Aromeiazero NGO is an organization that has been developing community projects since 2011 to achieve social justice through biking. One of their projects involves urban communities in low-income communities to promote what they call bike art. They promote a culture and way of life developed around biking as a way to connect with spaces and mobility. They target low-income communities specifically to decentralize the idea that bikes are only an elite transportation mode.

In 2012, Aromeiazero NGO created a festival around their goal, a Bike Arte Festival. This festival is hosted every year in a different low-income neighborhood and invites artists as volunteers to run the many activities and workshops they have that are all done on or about bikes. Instead of food trucks, they have food bikes and mobile bike libraries, and more. Some of the activities they have are teaching people how to ride bikes and hosting mechanical workshops about bikes. All of these activities are to show people how bikes can be used, as well as how they can be creative with bikes. One of the workshops they hold are Graffiti workshops to teach people how to decorate walls with spray paint. Instead of using spare parts to build bikes, the movement here is inverse. Once a bike no longer works, they take the bike parts and use them for creative activities, such as creating aesthetically pleasing artifacts.

A mobile library where children can pick books.

The Bike Arte Festival invites people to stay, touch things, and do things with each other. It invites them to do more than just talk and see each other; the activities and workshops encourage residents to engage with their community. They get a space to play, share, and pay attention to their vision of their communities.

How to make an art object out of spare recycled bike parts.
Bike maintenance workshop for children at the Aromeiazero Bike Arte Festival.

Connection to Mobile Networked Creativity

Instead of a food truck, a food bike at the Aromeiazero Bike Art Festival.

Mobile networked art is an aesthetic expression that doesn’t always require the “finest tools” in order to be imbued with cultural meaning and community significance. This unique example promotes a local community, creating connections and networking by using mobile technology. The festival has volunteers who engage by providing workshops to low-income communities that not only teach them how to fix bikes, but also how to facilitate design projects in different media. It shows how mobile networked art is not only about an aesthetic expression, but is a political intervention and a playful way of engaging with the community, as well as subverting and exploring technologies and spaces.

Location

São Paulo, Brazil

To Learn More

Documenting creative practices that emerge within situations of hardship and resource constraints around the world.